DirecTV-News Corp. deal may boost ITV, DVR tech. (Broadband Week).
Multichannel News, April, 2003 by Brown, Karen
News that Rupert Murdoch's News Corp. may take control of Hughes Electronics Corp., parent of DirecTV Inc., may bring a glimmer of hope to the foundering U.S. interactive TV market. Industry observers predict DirecTV may be infused with some of the high-tech philosophies of one of News Corp.'s other direct-broadcast satellite providers, the U.K.'s British Sky Broadcasting plc.
Thus, DirecTV would pick up the pace of digital video recording technology and interactive services to counter the digital offerings of its cable rivals. During the conference call that announced the deal, Murdoch argued the case for using digital video recorders to answer cable's growing video-on-demand business. He noted that News Corp.'s BSkyB has made a successful...
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