Nielsen Media Research and Scarborough Research, which produces research on lifestyle. (Briefs).(partnership)(Brief Article)
Multichannel News, April, 2003
NEW YORK--Nielsen Media Research and Scarborough Research, which produces research on lifestyle, shopping preference and other consumer behavior, have teamed to develop new qualitative ratings data. Dubbed the NSI Profiler, the data will combine Nielsen Station Index ratings with Scarborough's qualitative consumer indices.
"The creation of this qualitative rating will add a new dimension to the buying and selling process and ultimately improve our clients' return on their investment," said Scarborough president Bob Cohen in a statement.
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