Variations on a theme. (Through the Wire).(Playboy TV plans 99-cent tax day promotion)(Brief Article)

Multichannel News, April, 2003 by Gibbons, Kent

You made the April 15 tax deadline by the skin of your teeth. The calculator's retired and you're pooped. So what's next on your mind? Low-cost soft-core porn! Playboy TV resurrected a 99-cent tax day promotion last week, allowing weary viewers the opportunity to blow off some post-filing steam with programming for 99 cents.

The promo was offered to viewers in the late 1990s, but lately was only offered to direct-broadcast satellite subscribers. It was scheduled across multiple platforms this year "because it's the most successful promotion we've had in years," said Playboy TV spokesman Scott Barton. So, is the theme of the day getting screwed? "Uh, no. Stress relief. We hope they have at least $1 left over" after satisfying the government,...

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