High def, low drama: Gates back as Comcast OKs guide rollout.(Bill Gates joins other executives at trade show)
Multichannel News, June, 2003 by Stump, Matt
CHICAGO -- The reappearance of Microsoft Corp. chairman and chief software architect Bill Gates at last week's National Show added a welcome dose of drama to an otherwise calm convention. He helped draw crowds to the opening general session, joining Comcast Corp. CEO Brian Roberts and other cable luminaries on stage to get out the news that Comcast had agreed to deploy Microsoft TV Foundation Edition -- Gates's latest attempt to get his software into digital set-tops.
On the panel--responding to a question from Roberts--he opined on the importance and potential of cable's Internet-protocol capable network. He enthused over cable's near-term and long-term potential, which of course pleased Roberts. "Cable has interactivity that DBS doesn't have,...
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