ESPN pitches chance to swat talent. (Through The Wire).(ESPN offers online games to its affiliates)(Brief Article)
Multichannel News, June, 2003 by Forkan, Jim
When it comes to helping affiliates sell broadband and other products and services, ESPN wants to play games. ESPN has slated the interactive "Swat an Anchor Game" as its latest affiliate-marketing tactic. The network suggests affiliates run the online game -- loosely based on the carnival favorite "Whack a Mole" -- for one month, somewhere within its July 1 through December window.
Vice president of affiliate ad sales and marketing Jeff Siegel said operators can use the game as a landing page on their own Internet site. Just above the games opening-page "play" button, affiliates can enter their own offer messages in the form of a banner ad. "This is our first foray into online support for the affiliates," Siegel said, explaining that affiliates...
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