RCN: convenience sells VOD to subs. (Marketing & Advertising).(RCN Corp.'s video-on-demand service)(Brief Article)
Multichannel News, June, 2003 by Applebaum, Simon
Now that it's joined Time Warner Cable and Cablevision Systems Corp. in proffering video-on-demand in New York City, overbuilder RCN Corp. said it would focus its pitch on convenience and control. "Convenience and control of a wide variety of programming is the main message," said RCN vice president of product management and development Rick Rioboli.
"It's all about people ordering videos when they want, in the way they want them." The MSO's Impulse service offers more than 595 hours of content per month, most from TVN Entertainment Corp. New titles sell for $3.99; other films for $1 less. Select ESPN shows, children's programs and adult entertainment are also available. RCN's New York subscribers received letters about Impulse prior to...
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