Nielsen ponders VOD ratings system: breakthrough would help basic nets, broadcasters make VOD move. (On Demand).(Nielsen Media Research is developing a measurement system for video-on-demand)
Multichannel News, July, 2003 by Stump, Matt
NIELSEN MEDIA RESEARCH HAS BEGUN TO DEVELOP a measurement system for video-on-demand, which could serve as a breakthrough that would allow television's most popular programming to migrate to the on-demand platform.
The researcher is exploring several methods to gather information about on-demand viewing, ranging from new PeopleMeter technology in VOD homes to Nielsen-based software applications residing in set-top boxes.
Such a move could be an important step forward in VOD's evolution. Save for Fox's 24, no ad-supported entertainment broadcast network programming has appeared on VOD. And only a handful of ad-supported cable network programs have been made available to the platform.
Reasons range from piracy concerns to finding...
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