TNS seeks 100 'Hispanic Heritage' ops. (Marketing & Advertising).(Turner Network Sales executive Heather Baldino disucsses the company's plans)

Multichannel News, July, 2003 by Forkan, Jim

Turner Network Sales executive Heather Baldino is intent on gaining more than marketing acumen from her trip to the Cable & Telecommunications Marketing Association Summit in Seattle this week. "We'll be pushing hard" to finalize sign-ups for TNS's nonsubscriber acquisition campaign, linked to this September's "Hispanic Heritage Month," said Baldino, TNS's vice president of network marketing and operations.

She's planning to hold a number of meetings with MSOs and other cable systems during the gathering in Seattle, with an affiliate deadline set for July 23. Participation in this campaign--titled "Make the Right Moves"--will be limited to the first 100 affiliates. The effort begins in September and will extend into November, to drive Hispanic...