Fishing for laughs on CTAM's stage.(Though The Wire)(a discussion of the CTAM Summit)
Multichannel News, July, 2003 by Forkan, Jim
Before Cable & Telecommunications Association for Marketing CEO Char Beales and Microsoft Corp. CEO Steve Ballmer took center stage at the CTAM Summit's opening general session in Seattle last week, conference co-chairs Rich Cronin and Joe Rooney woke attendees up with their "art and science" of marketing routine.
In the midst of welcoming attendees, highlighting sessions and thanking sponsors, Cronin, Game Show Networks CEO, and Rooney, senior marketing vice president at Cox Communications Inc., as the "art" and "science" guys, had Summit sitters in stitches in Seattle. Playing off the notion of retaining customers and viewers, the pair talked up "fish retention" as a conference theme. Cronin asked how many attendees had visited the nearby Pike...
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