Fishing for the really big one: 75,000-149,999 subscribers.(Individual Sales)(Adelphia Media Services is involved in a marketing event)
Multichannel News, September, 2003
Each year, sleepy Stuart, Fla. emerges into the international limelight as host of the four-day Treasure Coast Sailfish Championship, one of the world's most elite fishing and boating events. It was in these promising waters that Dorothy Rosch, sales manager for Adelphia Media Services of Jensen Beach, Fla., went fishing for spot cable clients.
"I wanted Adelphia to become involved with this prestigious tournament and saw future revenue opportunities if I could get a piece of the action," she said. She did her spade work for six months, digging for ways to be indispensable to the festivities. Ultimately, Rosch arranged for Adelphia to sponsor the event, promising hundreds of promotional spots. To defray costs, she approached ESPN2 about a...
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