MSOs buy cup pitch: ESPN promo customizes games for Comcast, Time Warner carriage.(Marketing & Advertising)
Multichannel News, September, 2003 by Reynolds, Mike
The 2003 FIFA Women's World Cup will be on the sports scene the next three weeks, and so will Comcast Corp. and Time Warner Cable. The MSOs will get an assist from an ESPN affiliate program that not only gives them an onsite presence at matches around the country, but will provide them with a dedicated, MSO-identified feed for their viewers for the 15 contests on ESPN and ESPN2.
Although the TV schedule was only finalized about a month ago, after the tournament was moved from China to the U.S. because of the SARS outbreak, ESPN vice president of affiliate ad sales and marketing Jeff Siegel said the MSOs were quick to sign on. "Sometimes affiliates pass up on a last-minute offer, but Women's World Cup had such a terrific buzz and, following 1999...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
