ESPN, Mid-Hudson team for broadband promo.(Broadband Week[TM]: advanced technologies for video, voice and data services)(Entertainment and Sports Programming Network)(Mid-Hudson Cable)
Multichannel News, September, 2003 by Stump, Matt
There is plenty of room for growth in the cable-modem business as Mid-Hudson Cable and ESPN found out during a summer promotion built around ESPN's X Games. The two companies teamed up fur a marketing campaign during which Mid-Hudson more than doubled its run rate for cable-modem subscriptions.
The MSO added 223 subscribers during the five-week campaign, a 133% jump compared to normal. Overall, the campaign gave Mid-Hudson a 7% lift in overall high-speed subscribers. "We have been trying to roll out our broadband services as rapidly as possible and this made an awful lot of sense for us," said Mid-Hudson Cable president lames Reynolds. The MSO counts 3,500 high-speed subscribers among its 20,000 basic customers. Adding content to the...
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