Sky lights up with interactivity: NFL, Fox News could go DirectTV under Murdoch.(On Demand)(British Sky Broadcasting Group PLC)(National Football League)
Multichannel News, October, 2003 by Stump, Matt
AS THE STORY ON PAGE 6A ILLUSTRATES, U.S. CABLE operators will likely have their hands full when Rupert Murdoch's News Corp. buys DirecTV. What Murdoch has done with British Sky Broadcasting plc in the United Kingdom will likely serve as a model for his U.S. operation. Forget about competing on price: A new battle will be joined next year, and the ground will be advanced services.
A couple of things are striking about the BSkyB experience. To begin with, Murdoch has fully embraced DVR technology. Sky has more than 100,000 DVR subscribers and, at an analyst conference a few weeks ago, Murdoch waxed poetic on the technology. First, Murdoch believes most new DBS subscribers in 2004 and beyond will take a set-top with a DVR built-in. The ability to...
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