Nat Geo revamps lineup with originals.(Programming)(National Geographic Channel)
Multichannel News, November, 2003 by Umstead, R. Thomas
National Geographic Channel is quietly undergoing a shift in programming philosophy, relying more on story-based programming to help draw viewers. NGC executive vice president of programming John Ford--who was hired in July to oversee the network's programming operations--began tweaking its lineup last month with a total overhaul of the signature news magazine National Geographic Today.
Rather than showcasing three or four documentary-type news reports during the daily show's half hour run, the program--renamed National Geographic On Assignment--is instead focusing on one story each night. "We think the program could be better if it's deeper with stories," Ford said. "We found that we weren't able to give a lot of time to certain stories, so we...
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