Gemstar-TV Guide closes deal with DirecTV.
Multichannel News, December, 2003 by Moss, Linda
Gemstar-TV Guide International Inc. has closed its third major deal with a distributor in the past two months, by crafting a wide-ranging distribution and licensing agreement with DirecTV Inc. Under the agreement unveiled last week, the direct-broadcast satellite provider will launch the TV Guide Channel and use Gemstar's technology and TV Guide brand for its own interactive program guides.
Under the pact, DirecTV will roll out TV Guide Channel on its "Total Choice" tier, its most widely distributed programming package, reaching roughly 12 million subscribers during the first quarter next year. The agreement will pump TV Guide Channel's distribution up to roughly 70 million. "We've been evangelizing that TV Guide Channel has a role in the...
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