Beta survey: subscribers value their sports fare highly.(Marketing & Advertising)(cable subscribers value their sports services)(Illustration)
Multichannel News, December, 2003 by Reynolds, Mike
Cable operators and sports programmers are certainly at odds over the pricing of those services, but subscribers evidently place a high value upon them. ESPN and Fox Sports Net rank first and second among major networks with an average perceived monthly value of $1.96 and a $1.86, respectively, according to the latest study from Beta Research Corp.
The Syosset, N.Y.-based firm's "2003 Cable Subscriber Study Evaluation of Basic Cable Networks" found that Discovery Channel ranked third with an average perceived monthly value of a $1.86, ahead of Lifetime Television ($1.81), ESPN2 ($1.78) and Disney Channel ($1.76). Rounding out the top 10 among major networks: TLC ($1.71). The History Channel ($1.65); and Cartoon Network, CNN and Fox News Channel, all...
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