Zucker's good news at NBC: newly promoted NBC exec figures to enhance news nets CNBC, MSNBC.(Jeff Zucker adds CNBC and MSNBC to his list of responsibilities)
Multichannel News, December, 2003 by Moss, Linda
Jeff Zucker is known as a hands-on executive, a guy who made his bones at NBC News, where his claim to fame was driving the success of the Today show. With a promotion last week, Zucker's adding NBC's information and news-centric cable networks, CNBC and MSNBC, to his portfolio. He's likely to take an active role in the direction of both cable channels.
"You don't put him in charge so he can read memos," said Bill Carroll, vice president and director of programming for the Katz Television Group. "If he's in charge of content [for NBC's cable networks], that means he's hands-on. It's now his baby." DOW OPTIMISM CNBC's ratings are down from their zenith, when the market was soaring, but it has high hopes for next year as the Dow Jones...
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