New network to target young adults: reality-based XY.Net comes calling, promising no affiliate fees to RCN and other MSOs.(Programming)(XY.TV is a new digital cable network being developed that targets generations 'X' and 'Y')
Multichannel News, December, 2003 by Umstead, R. Thomas
A new, digital network targeted to generations 'X' and 'Y' is set to bow this week with the promise of no network-licensing fees. The upstart, privately owned XY.TV will offer reality-based programming to elusive 12-to-34-year-old viewers, according to XY.TV founder, president and CEO John Garabedian.
"As a service for cable and DBS, we are a product that has arrived to fulfill a niche that is not being served," Garabedian said. "It's a lifestyle/entertainment channel that connects them in a very authentic, real way with their generation." He pointed to a recent Magna Global study that found only five channels with a median viewing age under 30 years old: Fuse, MTV: Music Television, Black Entertainment Television, Nickelodeon and Comedy...
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