ITV providers: Murdoch aids us with ops.(interactive television providers expect to see hightened awareness for their products thanks to DirecTV and BSkyB)
Multichannel News, December, 2003 by Stump, Matt
Cable's interactive television players, who've struggled for survival over the past few years, think they're starting to see a little sunlight at the end of a long, dark tunnel--courtesy of Rupert Murdoch. The impending purchase of DirecTV Inc. by chairman Murdoch's News Corp., and the prospect of British Sky Broadcasting plc-type ITV applications on that platform, seems to have heightened some MSOs' awareness of interactive features.
"In my opinion, it shouldn't have taken that to be the wakeup call. But whatever it takes," said Gary Lauder, vice chairman and primary investor in ICTV Inc., which offers server-based two-way ITV applications designed to run on DCT-2000-class set-tops. ICTV, around since the early 1990s, is one of the...
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