They multicast cable nets in Utah: but cable and DBS ops so far shrug off threat from low-price wireless entry sold at Wal-Mart.

Multichannel News, January, 2004 by Moss, Linda

Cable operators last week argued that their broad array of programming choices--as well as bundled offerings like high-speed data--will beat back any threat from a new wireless cable company that plans to compete on price.

Newcomer U.S. Digital Television Inc. has done a soft launch of its startup multicasting service--available for $19.95 a month in Salt Lake City, Utah, where it is faces rivals like Comcast Corp., DirecTV Inc. and EchoStar Communications Corp.

Using digital bandwidth it is leasing from TV stations, USDTV is hawking a package that encompasses local TV stations, five local HDTV broadcast signals and less than a dozen cable networks.

Cable services included so far: Disney Channel, Toon Disney, ESPN and ESPN2, Lifetime...

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