Cable nets back interactive college-prep project.(Special Report: Black History Month)
Multichannel News, February, 2004 by Umstead, R. Thomas
Several cable networks are backing a CD-ROM-based college educational initiative targeting African-American high school students that's being rolled out during Black History Month. The interactive CD-ROM, dubbed The Key: An Interactive Guide to Historically Black Colleges and Universities, provides information about historically African-American colleges and universities, as well as practical tips on the college-application process, according to Ember Media president and CEO Clayton Banks, the former cable executive.
Lifetime Television, Scripps Networks and MTV Networks are among several companies sponsoring more than 500,000 copies of the CD--the second such effort targeting the African-American community--which will be offered free to 5,400 public...
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