Invites in mail for cable's upfront season.(Scripps Networks Inc)(National Geographic Channel)
Multichannel News, February, 2004 by Reynolds, Mike
NEW YORK -- As spring approaches, young men's fancies may turn to love, but a courtship ritual of another kind is already underway. Madison Avenue's annual mating season, known as the upfront, is in the offing--and a number of cable networks have put their presentation invitations in the (e-)mail.
Invites from at least a half-dozen networks are trumpeting parties or presentations designed to entice advertisers and press and draw attention to the GRP, CPM and demographic benefits of their services, well ahead of the historic May-to-June negotiating period. Leading off is Scripps Net works, which will host its first corporate presentation on Feb. 18 at Trump World Tower. "We wanted to be first to let advertisers know who we are, how our...
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