SusCom, Synacor tout content tier: $8 add-on of paid sites hits 20% penetration of York, Pa., system in 6 months.(Broadband Week[TM]: advanced technologies for video, voice and data services)
Multichannel News, February, 2004 by Stump, Matt
Last August Susquehanna Communications took the plunge and launched a content tier on top of its $31.95-per-month cable-modem service platform in York, Pa. For $39.95, consumers could receive 10 major Internet content sites, courtesy of Synacor Corp. Among them: ABCNews.com, Major League Baseball's MLB.com Total Ticket, Fox Sports Video VIP, MusicNow Radio, GameBlast, American Greetings, Encyclopedia Britannica, The Sporting News, ESPN Radio and Disney Family Fun.
Six months after launch, SusCom is reporting a 20% penetration rate for the tier in the MSO's hometown system. Even better, 60% of all new SusCom cable-modem subscribers are taking the $39.95 package at the point of "sell-in" in York. A HOME RUN "This is one absolute...
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