Ops' service trots to hot.(Video on-Demand)

Multichannel News, March, 2004 by Umstead, R. Thomas

Playboy Entertainment Group and New Frontier Media could soon be sharing the explicit adult video-on-demand boudoir. Pay-per-view and VOD purveyor In Demand is planning to acquire "hot" adult PPV movie rifles for distribution on its on-demand platform, in an effort to cut its own slice of the sizzling explicit adult-PPV movie category.

Sources close to In Demand said its board of directors-consisting of representatives from Comcast Corp., Time Warner Inc. and Cox Communications --voted to allow In Demand to buy and distribute movies and events via VOD that are edited more liberally than traditional adult cable fare from such networks as Playboy TV. In Demand currently offers an adult-oriented linear PPV channel dubbed Hot Choice, which offers...

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