Cablevision taps shop for iO ads.(Interactive Optimum digital-cable service)(Gardner Nelson & Partners)(Brief Article)
Multichannel News, March, 2004
New YORK -- Cablevision Systems Corp. signed New York-based ad agency Gardner Nelson & Partners to create print and broadcast ads touting its iO: Interactive Optimum digital-cable service. The first ads from Gardner Nelson, which premiered last week, feature a fictional politician who conducts a filibuster by listing all of the channels available on iO.
The agency said it is also working on campaigns for Cablevision's on-demand and HDTV content. Cablevision uses Philadelphia-based ad agency Red Tettemer for other campaigns.
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