Starz, Comcast slate subscription VOD push.(Marketing & Advertising)(video on demand)(Brief Article)
Multichannel News, March, 2004
ENGLEWOOD, COLO, -- Starz Encore Group and Comcast Corp. said they plan to kick off a broad marketing campaign touting Starz on Demand and Starz? HD later this month. Plans call for broadcast and cross-channel spots to run through the summer, as well as complementary print and direct-mail efforts.
The campaign is tied to an out-of-court settlement and carriage deal Comcast reached with Starz Encore in September, a source said. Comcast and Starz Encore didn't disclose how much money would be spent on the marketing campaign, which will focus on markets where the Philadelphia-based MSO has launched video-on-demand service. Under the settlement Starz Encore reached with Comcast in September, Comcast agreed to pay Starz Encore fees based on the...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
