OpenTV activates sports, shopping apps: vendor deals with QVC, charter.(ITV)
Multichannel News, May, 2004 by Stump, Matt
OpenTV Inc. is back with a splash, as the ITV company is set to announce a pair of new features at this week's National Show--a two-way shopping application with sister company QVC and a renewal of its deal with Charter Communications Inc. SportsActive and NewsActive--the sports and news applications--allow cable operators to provide multiple camera angles and feeds of various sports and news content.
The QVC application will enable viewers to make shopping purchases with a touch of their remotes. Charter plans to launch the QVC application this summer, OpenTV said. Both applications, although new to the U.S. cable market, are staples of Rupert Murdoch's British Sky Broadcasting platform in the U.K. "The deal with QVC is the first...
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