Time Warner gets active with ITV apps.(On demand: where content meets technology: VOD * HDTV * DVR * ITV * HSI)
Multichannel News, June, 2004 by Stump, Matt
Time Warner Cable is a staunch supporter of OCAP, the advanced software platform developed by Cable Television Laboratories Inc. that will allow cable MSOs to launch robust interactive services. But Time Warner isn't waiting for an Open Cable applications platform to launch interactivity.
The MSO has an aggressive test schedule for the launch of interactive services, covering both small and large systems, and a host of applications. "OCAP will make life really fun for a lot of applications providers, but we don't necessarily want to wait" for OCAP to rollout interactivity, said Time Warner senior vice president Patricia Armstrong. Interactive content can run on lower-level boxes, she said. "It's a chance to service a level of customer that's very...
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