CAB touts black, Hispanic networks.(Cabletelevision Advertising Bureau)(Brief Article)
Multichannel News, June, 2004
NEW YORK -- Looking to help drive more dollars to networks aimed at African-Americans and Latinos, the Cabletelevision Advertising Bureau is sending advertisers and agencies a new guidebook. The 48-page Upfront '04/05: A Multicultural Marketing Guide contains profiles on several networks, including Black Entertainment Television, MBC Network, TV One, Galavision, Mun2, MTV Espanol, Casa Club, SiTV, ESPN Deportes and Voy.
The book also contains stats about minority viewers, noting: * African-American cable viewers are 35% more likely to be professional/managerial and 29% more likely to earn more than $75,000 annually on a household basis than non-cable viewers; * BET viewers are 21% more likely than ABC, 22% more likely than NBC, and 15% more...
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