CTAM, Panasonic to detail HDTV pact.(This Just In)(Cable & Telecomunications Association)(Brief Article)
Multichannel News, June, 2004
NEW YORK -- The Cable & Telecomunications Association for Marketing plans to detail an HDTV marketing agreement between Panasonic and several major MSOs at media briefings that will be held in Time Warner Cable's Manhattan office Tuesday. MSOs and Panasonic will pool resources on a media buy to market HDTV, and consumers that purchase Panasonic HDTVs will be offered discounts on their cable bills, sources said.
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