Ops, Panasonic hype HD.(HDTV)(Matsushita Electric Corporation of America)
Multichannel News, July, 2004 by Donohue, Steve
Panasonic and 10 major cable operators are kicking off an HDTV marketing campaign this week to entice consumers to upgrade to HD in time for NBC's coverage of the Summer Olympics in August--but none of the spots will run during the network's telecasts of the Olympic Trials this summer. Panasonic is a worldwide sponsor of the International Olympic Committee, but NBC signed rival TV manufacturer Sony as the exclusive sponsor of its HDTV feed from the Athens Games, which will be distributed to NBC-owned stations and affiliates.
The network's exclusive deal with Sony will force Panasonic and the MSOs to use other media to market the "Make It a Panasonic High-Def Summer Promotion," Comcast Corp. senior vice president Andy Addis said. NBC representatives...
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