Hoping for a summer repeat: Disney Channel aims to revisit last year's results.(Programming)
Multichannel News, July, 2004 by Umstead, R. Thomas
Disney Channel is banking on a slate of new movies and series as programming tent poles to help the kids-targeted network continue the summer ratings momentum it built last year. The network, which posted a flat second-quarter 2004 primetime rating of 1.7, will be hard-pressed to match last year's 1.9 third-quarter performance, which was bolstered by a 4.6 rating for its original telepic The Cheetah Girls.
But Disney Worldwide president Rich Ross said the network is up to the task. Disney Channel will lean heavily on the performance of two original movies set to debut during the quarter--Stuck in the Suburbs, bowing this month, and Tiger Cruise, set for August--as well as two new series, Phil of the Future and Brandy and Mr. Whiskers. "We...
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