ITV gets play in CTAM media lab.(Interactive TV)(Cable & Telecommunications Association for Marketing)
Multichannel News, July, 2004 by Stump, Matt
BOSTON -- Interactive TV applications were front and center at the new media lab during the Cable & Telecommunications Association for Marketing's annual summit here last week.
ICTV Inc. announced content deals with gaming services Zone4Play and LuckyGolfer for its Headend Ware platform. Zone4Play will become an Elite Solutions partner for games of skill and chance, said ICTV. The company also will create a channel that features blackjack, slots, video poker, Caribbean poker and roulette.
The company also teamed with LuckyGolfer, which runs a simulated gold Internet site that draws 500,000 users a month. LuckyGolfer will create three-, nine-and 18-hole simulated golf tournaments that will run on HeadendWare and digital set-top boxes.
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