Universal cable is seeing gold.(This Just In)(Brief Article)
Multichannel News, August, 2004
NEW YORK -- NBC Universal Cable networks carrying Olympics coverage are thus far returning a viewership performance worthy of a gold medal, NBC officials said. Through Aug. 18, USA Network, CNBC, Bravo and MSNBC are averaging a combined 42 million unduplicated viewers since each began televising Olympic coverage Aug.
14, according to Nielsen Media Research figures released by NBC Sports. NBC officials said the network didn't have average household ratings for each channel's Olympics coverage, which have mostly aired during daytime and in late night, but executives were happy so far. After struggling early, NBC's ratings for its first six days of Olympics coverage are up 8% to a 15.7 compared with 2000 Olympics coverage from Sydney, Australia,...
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