Cable's quiet growth pump: commercial sales: $1 billion a year and growing fast.(Commercial Services)
Multichannel News, August, 2004 by Stump, Matt
Although it has a much lower profile than the core residential business, cable's commercial-sales units are poised to maintain double-digit revenue growth in years to come, executives say. New technologies and savvier sales pitches are being counted on to continue delivering strong growth in a business that now totals about $1 billion in annual revenue.
At a time when basic-cable subscriber counts are going backwards and residential high-speed Internet growth is leveling off, any new growth sector for cable will be welcomed on Wall Street. 'POTENTIALLY HUGE' "We have always maintained that this is a potentially huge market for cable," said Bear Stearns & Co. analyst Ray Katz, who singled out commercial services as a bright spot for cable during...
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