All-digital migrates north of the border: Rogers' Ontario overlay aims to top DBS.(Broadband week: advanced technologies for video, voice and data services)
Multichannel News, August, 2004 by Stump, Matt
Rogers Cable Inc. has rolled out an all-digital overlay to digital set-top subscribers in systems serving several Ontario towns, with deployment set for the rest of the province later this year. Rogers said all analog channels will be digitized in Brampton, Bolton, Scarborough and Picketing, allowing the cable company to match satellite-TV marketing materials that promote all-digital DBS lineups.
The channels will still be available in analog format to subscribers who don't have digital capability. VOD, SVOD TOO Rogers also said it will launch video-on-demand and subscription VOD services in markets with the all-digital package. "We've always been fairly forward-thinking in terms of capacity planning," said Rogers vice president and...
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