AOL, Time Warner Cable make music together for VOD customers.(On demand: where content meets technology: VOD * HDTV * DVR * ITV* HSI)(video-on-demand)
Multichannel News, September, 2004 by Stump, Matt
As part of their video-on-demand lineup last month, Time Warner Cable subscribers had access to recently recorded, intimate studio and club-venue musical performances from artists Avril Lavigne, JoJo, J-Kwon, Lonestar and Usher under the My Music Channel banner. But this wasn't record label-produced programming or a video package from a TV syndicator.
Rather, it was the latest installment from a programming source few in cable would have imagined a few years ago. The concert performances were provided by AOL Broadband. Since Time Warner Cable launched the My Music Channel, it has become a popular destination for VOD users, and another way for the MSO to differentiate its platform from satellite. POPULAR PAIR My Music Channel features about...
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