Jackson's endorsement a boost to LPMs: Nielsen also strikes research alliance with Latino Institute.(Local People Meter)
Multichannel News, September, 2004 by Moss, Linda
With a high-profile endorsement and a ground-breaking partnership, Nielsen Media Research last week bolstered its effort to legitimize and win support for the new Local People Meters and their measurement of TV viewing by African-American and Hispanic viewers. The Rev. Jesse Jackson--founder and president of the Rainbow/PUSH Coalition--publicly came out in favor of LPMs, devices that sparked a firestorm of controversy and protests from minority groups earlier this year.
And Nielsen entered into an alliance with a Latino research institute to help improve measurement of Hispanic TV audiences. Nationally recognized Latino social scientists will evaluate and make recommendations regarding all aspects of the rating company's audience measurement. ...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express