Backing 'Big Break II': Golf Channel's affiliate, sales game plan for reality original.(Marketing & Advertising)
Multichannel News, September, 2004 by Reynolds, Mike
The Golf Channel has put together a strong foursome to help promote the second season of its original reality series, Big Break II.
Premiering on Sept. 28 at 9 p.m. and running Tuesday nights through Dec. 14, 10 scratch amateur golfers will get the chance to win four exemptions in 2005 to play on the Nationwide Tour, the stepping stone to the Professional Golfers Association Tour.
Comcast Corp.-owned Golf Channel will leverage their on-air, 12-week quest with a tune-in campaign; a consumer promotion highlighted by a sweepstakes; an affiliate-incentive program and a local ...
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