Comcast readies Hispanic VOD.(On Demand)(Video-on-demand)(Comcast Corp.)

Multichannel News, September, 2004 by Moss, Linda

Comcast Corp. is assembling a bevy of Spanish-language programming that it will offer to its systems in on-demand form in October before making it available to other operators later this year. "It will be aggregating 100 to 200 hours of content from the best of the best of the Hispanic programming that's available out there and putting it on for cable systems to distribute, first Comcast and then maybe bringing it to the industry sometime in December or January," said Leslie Russell, vice president of sales and marketing for the Comcast Media Center.

The Comcast Media Center in Denver is a distribution platform that now offers additional VOD content to the MSO's systems, augmenting the offerings from TVN Entertainment Inc. and In Demand. The media...

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