Anime finds VOD success: network's cross-platform gambit pays distribution dividends.((On demand: where content meets technology: VOD * HDTV * DVR * ITV * HSI))(Video-on-demand)
Multichannel News, September, 2004 by Stump, Matt
The Anime Network has been one of the early successes on the free on-demand platform, which has helped the company reach its second goal: launching as a 24/7 service. But going from on demand to linear, a first for any content company, isn't Anime's end game. The company plans to continue both strategies, viewing and working them as complementary pursuits, rather than as an either/or proposition.
"Certain people will use VOD more aggressively" even if they watch the linear channel, said Cathy Rasenberger, president of Rasenberger Media, which handles affiliate sales and distribution for Anime. "We have never intended to drop VOD. It's always been our strategy to expand the genre into as many platforms as possible." OPS ON BOARD Anime...
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