Motorola, Cox kick off DVR push: other ops may join in NFL-themed dual-tuner initiative.(Marketing & Advertising)
Multichannel News, September, 2004 by Donohue, Steve
After years of using its National Football League sponsorship to peddle wireless phones, Motorola Inc. plans to expand its gridiron marketing strategy to tout a new line of dual-tuner digital video recorders. The set-top vendor kicked off an NFL promotion hyping its DVRs last week, supplying 30-second spots to Cox Communications Inc., the first MSO to deploy Motorola's DCT6412 high-definition DVR.
Football has long been used as a tool to market DVRs. One of the first ads from TiVo Inc. showed a man pausing a football game just as a kicker was about to attempt a field goal so he could run to church and pray before returning home to watch the successful boot. Produced by ad agency Ogilvy & Mather, the Motorola ads tout the dual-tuner DVR's ability...
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