Time Warner dials into the Big Apple: MSO's New York City 'digital phone' launch gives data subs a discount.(Marketing & Advertising)

Multichannel News, October, 2004 by Donohue, Steve

Time Warner Cable launched its Digital Phone product in its flagship New York City division last week, taking a different approach in the pricing and rollout strategy with the service than fellow metro New York operator Cablevision Systems Corp. When Cablevision launched its Optimum Voice product in November of 2003, it marketed the Internet protocol-based service to its entire subscriber base in the New York DMA.

Time Warner is making Digital Phone initially available to only about 500,000 of Time Warner Cable of New York and New Jersey's 1.2 million households. Time Warner corporate executives have said Digital Phone would be available on every system nationwide by the end of 2004, but officials at the New York division said the service wouldn't be...

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