Starz opens up ITV: pay TV programmer shows off OCAP transmission.(Open Cable Application Platform)(Instructional Television )

Multichannel News, November, 2004 by Stump, Matt

DENVER -- Starz Encore Group demonstrated an end-to-end transmission of an OpenCable-enabled application here last week, throwing its support behind the next generation of interactive content being developed by MSOs and programmers. Although the application was fairly simple--an extended menu of information on current and upcoming Starz features--the demonstration showcased how OpenCable Applications Platform-based applications can be embedded in current signals and sent across satellite transmission paths to legacy headends for display on OCAP-enabled set-tops.

"The successful transmission of an OCAP application from uplink to headend user is a major step forward in creating an environment in which interactive TV can become a reality," said Cable...

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