Net with universal appeal? Vivendi, EchoStar in talks over music-video channel.

Multichannel News, December, 2004 by Umstead, R. Thomas

Bono is an international superstar, but in an era of iPods and downloadable tunes, skeptics wonder if a 24-hour music-video channel featuring him and other artists can get much traction. Sources confirmed last week that the U2 lead singer's record company, the global music giant Universal Music Group, is in talks with EchoStar Communications Corp.

about launching a cable network. Officials at Universal Music, part of Vivendi Universal, and EchoStar declined comment last week. But sources said if all goes as planned the music-video network, developed by MTV: Music Television and Infinity Radio veteran Andy Schuon, would debut by 2005's second quarter. In addition to U2, the network will feature Universal talent such as Shania Twain, Gwen Stefani...

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