Creating a gaming habit: cablevision enjoys steep growth curve with games packages, and looks to expand the playing field.(On demand: where content meets technology: VOD * HDTV * DVR * ITV * HSI)
Multichannel News, December, 2004 by Stump, Matt
Slowly but surely, cable's king of subscription packaging, Cablevision Systems Corp., looks like it has another hit on its hands. A scant six months after launch, and without much marketing, Cablevision has generated 14,000 subscriptions across 10,000 homes for the four gaming packages on its Interactive Optimum (iO) platform.
The MSO launched its first subscription gaming package in May, a natural evolution to the rudimentary free games that have always been part of the iO platform, which is available to Cablevision's 1.3 million digital subscribers. Throughout the summer and fall, it added both games and new packages to its lineup. The MSO now offers four separate packages--Casino, Variety, Arcade and Word Games--each with eight to 10 games for...
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