MTVN ups Divney to ad sales president.(MTV Networks Inc. promotes Larry Divney and Doug Rohrer )(Brief Article)
Multichannel News, December, 2004
NEW YORK -- MTV Networks promoted Larry Divney to president of ad sales. Divney will oversee ad sales for MTV, VH1, Comedy Central, Nickelodeon, TV Land, CMT, Spike TV and Logo. The company also named former MTV Networks executive vice president and general sales manager Doug Rohrer executive vice president and senior adviser to Divney.
Rohrer's duties will include emerging new-media platforms. Divney, a former Comedy Central president, returned to MTV Networks as COO of ad sales in October, after retiring from Comedy Central to run a farm in upstate New York in June. Divney first joined MTV as vice president of ad sales in 1981, and worked later at Cable Health Network (now Lifetime Television), Cable News Network and A&E.
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