Playboy pushing SVOD service.(Programming)
Multichannel News, December, 2004 by Umstead, R. Thomas
Playboy Entertainment Group is hoping to reinvigorate its content brand through a greater emphasis on its subscription video-on-demand service. Playboy On Demand, which is currently airing on Cablevision Systems Corp. systems, combines programming from the company's 11 premium, pay-per-view and video-on-demand channels, including Playboy TV, and the family of Spice networks, said Jim Griffiths, president of PEG.
Playboy is talking to several MSOs, including Comcast Corp., about distributing the service, which can be packaged with the Playboy TV premium service. Playboy would not reveal a subscriber count for its premium network. But Griffiths said satellite provider DirecTV Inc. is generating significant business with the Playboy TV subscription...
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