Media group asks for ratings conduct code.(This Just In)(Media Ratings Council)(Brief Article)
Multichannel News, January, 2005
NEW YORK -- The Media Ratings Council has asked the Federal Trade Commission for some reforms of the TV audience-ratings system, including the establishment of a voluntary code of conduct for Nielsen Media Research. In a letter dated last Thursday, the MRC's directors asked the FTC to reaffirm the council's role in offering its imprimatur for TY measurement.
It also recommended that the FTC reaffirm Nielsen's "consent" to the MRC accreditation process, and that the MRC--in coordination with the FTC and Congress--establish a voluntary code of conduct for Nielsen, which would set the ground rules for its accreditation process.
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