GSN viewers earn points with Sony.(loyalty program)(Brief Article)
Multichannel News, January, 2005
SANTA MONICA, CALIF. -- GSN has launched a GSN Rewards Powered by My Sony loyalty program for its viewers. GSN viewers can earn My Sony points toward savings on Sony products and services, as well as GSN merchandise, by playing along at GSN.com. The program is being backed by a one-year, branded, on-air campaign in various GSN programs.
Viewers receive 1,000 points for signing up, plus additional points for playing along on their home computers.
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